4. Who would be the audience for your media product?

Who would be the audience for your media product?

What is the demographic of our audience?

Our opening sequence is targeted at 17-25 year old males, this is due to nature of the narrative as well as, the age and gender group being able to relate to the characters within the media product. I do not feel the ethnicity of the audience comes into account as we live in a multicultural society that does not tend to take into account ethnicity when choosing what film to watch. I feel the geographical location being Britain prevails in audience demography over ethnicity. Occupation and education coexist as our audience is targeted at full time students. This allows for the large amount of buzz we aim for when releasing our film as this age group is well connected with one another; by crow barring our way into this target audience we hope to shock and please these young students. The JICNARS scale has to be taken into account even when targeting the following age group. We are targeting the lower middle class as they are the ones with the disposable income to freely go and watch films, this ensures the buzz created is satisfactory.

What is the psychographic of your audience? 

My ideal audience member would have personal interests such as being creative, reading thrilling novels and a well established library of music. A good lifestyle assuring they have enriched values so they divulge in great media that keeps them on there toes. Behaviour that has allowed them to succeed in everything they do and assures they are achieving well in every aspect in there life. Lastly, high valued opinions that shape their brain into enjoying a good niche of media. All of these thing's boil down to a culture individual, this doesn't necessarily mean we going for a high browed audience but, instead an audience that can understand the ambition within our piece.